An Empirical Analysis of Citizen Engagement using Social Media Analytics in Public Administration

A powerful tool, social media analytics provides exceptional insights by examining both the quantitative and qualitative facets of citizen engagement. It makes it possible for public administrators, among other things, to understand behavioural patterns, prevailing sentiments, and discourse themes. Administrators can navigate the complexities of public opinion, assess receptivity to policy changes, and, in essence, promote a more participatory form of governance by dissecting enormous datasets gathered through social media interfaces. ...........................................

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