Search engine marketing (SEM) is an essential digital marketing strategy that helps businesses drive organic traffic, increase online visibility, and improve conversions. In this article, we will delve into the intricacies of search engine marketing and provide valuable insights into creating an effective SEM strategy. From understanding search engine algorithms to leveraging keyword optimization and ad campaigns, every aspect of SEM will be explored to help you take your online presence to new heights.
Introduction (100 words)